That sentence should not be a differentiator, and yet here we are. If you are going to let someone text your customers in your name, you are entitled to know exactly who they are.
We ran retention for other people's shops before we built Nellie. That work taught us two uncomfortable things. First, the money is almost never in a cleverer campaign – it is in the hundred small conversations nobody has time to have. Second, nearly every tool in the category is paid whether or not it works, which is why so few of them can tell you what they actually earned you.
So we built the salesperson instead of the campaign tool, and we tied our invoice to her results.
A share of what she recovers, measured against a holdout. If she recovers nothing, we have earned nothing.
You sign off her tone and her opening lines before a single message goes out. Autonomy is earned slowly, in public, with an edit rate we publish.
A channel this personal only survives if nobody feels ambushed. We would rather text fewer people and keep the channel alive.
Monthly recovered-revenue reports, and results that did not work. We would rather be checkable than impressive.
Registry details to be filled in from the incorporation documents before launch – deliberately left blank rather than guessed.