An afternoon's work, not a diploma. Certification exists so you can walk a client through the leak audit and the holdout method without us on the call – and so a client can trust that you actually understand what you are selling them.
Reading a store's checkout funnel, and telling a real leak from ordinary noise.
The questions to ask, the data to pull, and how to present a range honestly.
What the shop is responsible for, what we handle, and how not to get it wrong.
Tone, offers she may make, and reviewing her first weeks with the merchant.
You run it, we watch, we give notes. Pass that and you are certified.