Your store just hired Nellie.
She texts your customers one at a time – recovers the cart, answers the question, turns a buyer into a regular. iMessage first, onboarded by hand.
Built for Shopify
white-glove onboarding
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She doesn't send a campaign.
She works the floor.
Every other tool blasts the same text to ten thousand inboxes. Nellie texts one person at a time – remembering what they looked at, answering like a clerk who knows the shop.
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Our founding 20 stores.
Every number we publish is measured against a holdout group that never hears from her – so you can check it. First verified cases publish from store #3.
Judged on what she brings back.
No vanity dashboards. She is measured against a holdout group that never hears from her, so the lift is provable rather than claimed.
Not five bots.
One salesgirl.
Works the floor where your shoppers already are
Helps them pick – size, shade, what pairs with what
Catches the leaving cart – and holds the last one in stock
Texts the drifted – with a reason, not a coupon cannon
Remembers everything, so no one explains twice
Email gets skipped.
iMessage gets read.
She reaches shoppers where they actually answer – and falls back to the next channel only when she has to.
Email figure is a published retail marketing benchmark; the iMessage figure is measured across Nellie's own threads. Both are linked to source on our methodology page.
How she works
We set her up with you, by hand. Three steps between the audit and the first recovered cart.
Connect your store
We connect her to Shopify with you on the call. She reads your catalogue, inventory and past orders – no data entry, no flows to wire up.
Set her guardrails
Quiet hours, what she is allowed to offer, the tone she uses. She works inside the lines you draw.
Approve & go
Wave through her first few openers to set the tone. You approve – then it goes out. After that, you just watch the number.
You pay for what she brings back.
No subscription, no seats, no ad budget. She is free until she sells, then takes a cut of what she sold – and the customer experience around it costs nothing either.
Free until she sells.
Then a cut of what she sold.
We do. You risk nothing but the hour the audit takes.
You do. You fund the sending; whether it works is your problem.
You do. Same invoice on a great month and a dead one.
What is she working with?
Merchandise that reached your checkout and left again.
A month, measured against a holdout. Her cut comes out of this, not your budget.
Assumes 70% of checkouts abandoned and 35% of shoppers contactable – sector-typical figures, held fixed. Your audit replaces every one of them with your own.
Included, always
Isn't texting customers just spam?
Only if you blast. Nellie texts one person at a time, about the thing they actually left behind, and stops the moment someone isn't interested. Messages require recipient consent, honor STOP instantly, and stay inside quiet hours.
How hard is it to set up?
We do it with you. A free leak audit first, then a hands-on setup call where we connect Shopify, agree her guardrails and approve her opening lines. We onboard eight stores a month, so it is a real conversation rather than a signup form.
What am I actually paying for?
A cut of the sales she makes, and nothing else. She is free until she sells. We measure what counts against a holdout group that never hears from her, net of refunds, so you only pay on sales that would not otherwise have happened. Across stores that has tended to return three to four times her fee – an average, not a promise. No subscription, no seats, no sending budget, and no charge for the conversations that do not sell.
What counts as recovered?
A sale from a shopper Nellie spoke to that the holdout group tells us would not otherwise have happened – with refunds and cancellations netted back out. The full method, including how the holdout is drawn, is written up on our methodology page.
Does texting even work?
iMessage gets read 99% of the time; marketing email opens sit around 32%. More importantly – people reply to Nellie, and replies are where carts come back.
She only earns when she recovers.